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Branding Design Identity Logo

Flivez Branding

We set about building a new visual identity around the new brand name. We began by exploring a range of logo options, looking at everything from type-marks to symbols. The process helped both teams to reach the conclusion that a type-mark would be the most suitable approach. The chosen mark has a modern, technical feel, with an accompanying visual system that brings the ‘Flivez’ proposition to life. The sophisticated typography and minimal palette of colors add to the striking visual impression.

Task

Our main goal was to developed a series of key statements and messages that shone light on the human and relationship-building qualities of the garment company. Every aspect of the flivez brand was then wrapped up in a comprehensive set of brand guidelines to aid on-going implementation.

  • Date

    March 26, 2018

  • Skills

    Photoshop, Illustration, Coral-draw, UI/UX,

  • Client

    Flivez

  • Tags

    Branding, Logo

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