We set about building a new visual identity around the new brand name. We began by exploring a range of logo options, looking at everything from type-marks to symbols. The process helped both teams to reach the conclusion that a type-mark would be the most suitable approach. The chosen mark has a modern, technical feel, with an accompanying visual system that brings the ‘Flivez’ proposition to life. The sophisticated typography and minimal palette of colors add to the striking visual impression.
Our main goal was to developed a series of key statements and messages that shone light on the human and relationship-building qualities of the garment company. Every aspect of the flivez brand was then wrapped up in a comprehensive set of brand guidelines to aid on-going implementation.
March 26, 2018
Photoshop, Illustration, Coral-draw, UI/UX,