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Effective Factors of Google Play Store and Apple App Store Optimization [ASO]


Bhavik Limbani - January 28, 2019 - 0 comments

App Store Optimization [ASO] Factor

APPLE APP STORE iOS GOOGLE PLAY STORE Android

App Icon 

  • Your app’s first impression
  • Use a single focus point to capture attention
  • Use High-res and optimize size for each device
  • Make it descriptive, unique, simple
  • Avoid transparency
  • Avoid text, use a border
  • Test it against different wallpapers
  • Combined with your app name, your app icon should reflect your app’s purpose

REQUIREMENTS

  • iPhone 6 Plus | 6s Plus: 180 x 180px
  • iPhone 6 | 6s | SE: 120 x 120px
  • iPad Pro: 167 x 167px
  • iPad, iPad mini: 152 x 152px
  • App Store large icon: 1024 x 1024px

App Icon 

  • Your app’s first impression
  • Use a single focus point to capture attention
  • Use High-res and optimize size for each device
  • Make it descriptive, unique, simple
  • Avoid transparency
  • Avoid text, use a border
  • Test it against different wallpapers
  • Combined with your app name, your app icon should reflect your app’s purpose

REQUIREMENTS

  • File format: 32-bit PNG (with alpha)
  • Icon size: 512 x 512px
  • Maximum file size: 1024kb

 

App Name

  • Create a descriptive and consistent sentence reflecting your app’s purpose
  • Should be memorable and complementary to your app icon
  • Include your strongest keywords (and place them at the very beginning)
  • Localize your app title for each targeted language

Characters limit: 50

App Name

  • Create a descriptive and consistent sentence reflecting your app’s purpose
  • Should be memorable and complementary to your app icon
  • Include your strongest keywords (and place them at the very beginning)
  • Localize your app title for each targeted language

Characters limit: 30

App Description

  • Keywords from the app description are not officially taken into account by the algorithm, although they might have a small impact
  • Optimize it for SEO
  • Must be easy to read, convincing, engaging
  • Focus on the first 255 characters (3 lines) to showcase your best features and include a CTA
  • Use bullet points to list your features
  • Include mentions, awards or nice reviews
  • Localize your copy for each targeted language

 

 

Characters limit: 4000

App Description

  • Keywords from the app description are taken into account by the algorithm to rank the app
  • Use all available characters
  • Repeat targeted keywords (+/- 10) 4-5 times each
  • Use various keyphrases combinations
  • Focus on keywords density
  • Avoid keyword stuffing!
  • Must be easy to read, convincing, engaging
  • Focus on the first 255 characters (3 lines) to showcase your best features and include a CTA
  • Use bullet points to list your features
  • Include mentions, awards or nice reviews
  • Localize your copy for each targeted language

Characters limit: 4000

Keywords

  • Keywords are taken into account by the algorithm to rank the app from the app name + the iTunes Connect Keyword field + app publisher name + in-app purchases
  • Use the most important keywords in your app name
  • Use commas to separate each keyword (no spaces)
  • Use single keywords rather than long tail keywords
  • Use all available 100 characters
  • Don’t repeat keywords from your app name, app publisher name or app category
  • Make sure your keywords can be combined with each other
  • Plural and singular are seen as two different keywords. Better to use singular
  • Target keywords with high relevancy, high Volume and low Competition = high KEI (AppTweak.com can help!)
  • Localize your keywords for each language

 

Characters limit: 100

Keywords

  • Keywords are taken into account by the algorithm to rank the app from the app name + the app description + app publisher name
  • Use the most important keywords in your app name
  • Repeat targeted keywords (+/- 10) 4-5 times each in your app description
  • Use various keyphrases combinations
  • Focus on keywords density
  • Avoid keyword stuffing!
  • Try to get as many app review mentions as possible on strong & relevant keywords (backlinking)

 

 

 

 

Targeted keywords: use about 10, repeat 5x each

App Screenshots

  • Very important in terms of conversion
  • Use all available 5 screenshots slots
  • Focus on your first 2 screenshots as they are displayed in the search results (unless you have an app preview: in this case, only the first screenshot will be displayed)
  • Make your screenshots high-res and well-designed
  • Show of 1 feature per screenshot
  • Use a small sentence on the top of each screenshot to increase comprehension and conversion
  • Localize your screenshots for each language
  • A/B test your screenshots
  • Optimize your screenshots for each screen size

REQUIREMENTS

  • iPhone 4 | 4s: 640 x 960px
  • iPhone 5 | 5s | 5c | 5SE: 640 x 1136px
  • iPhone 6 | 6s: 750 x 1334px
  • iPhone 6 Plus | 6s Plus: 1242 x 2208px
  • iPad 2 | Mini 1: 768 x 1024px
  • iPad 3 | 4 | Air | Air 2 | Mini 2 | Mini 3: 1536 x 2048px

App Screenshots

  • Very important in terms of conversion
  • Use all available 8 screenshots slots
  • Make your screenshots high-res and well-designed
  • Show of 1 feature per screenshot
  • Use a small sentence on the top of each screenshot to increase comprehension and conversion
  • Localize your screenshots for each language
  • A/B test your screenshots
  • Will be displayed on your feature graphic if you have one
  • Optimize your screenshots for each screen size

 

REQUIREMENTS

  • Minimum dimension: 320px
  • Maximum dimension: 3840px
  • The maximum dimension of your screenshot can’t be more than twice as long as the minimum dimension.

Feature Graphic

N/A

Feature Graphic

  • Displayed at the top of your Store listing page
  • Feature graphic is optional but it is highly effective in terms of conversion and therefore recommended
  • Users love visual elements and their attention will directly be caught by your asset
  • Avoid using text or use large font sizes
  • A “play” button will overlay your feature graphic so that users can watch your promo video easily
  • Center the elements of your asset as much as possible (don’t include visual information near the borders)
  • Include your logo as your feature graphic may be displayed without your app icon

REQUIREMENTS

  • File format: JPEG | 24-bit PNG (no alpha)
  • File size: 1024p x 500px

App Preview / Promo Video

  • Highly recommended as it’s very powerful in terms of conversion
  • Don’t use any text or copy (localization not available)
  • Demonstrate your app’s best features
  • Use footage on the device directly
  • Use a great poster frame to drive more plays
  • Focus on the first seconds of your video
  • A/B test your app previews

REQUIREMENTS

  • Duration: 15-30sec

App Preview / Promo Video

  • Highly recommended as it‘s very powerful in terms of conversion
  • Demonstrate your app’s best features
  • Focus on the first seconds of your video
  • A/B test your app previews

 

 

REQUIREMENTS

  • Duration: any Youtube video of 30sec – 2min

Reviews & Ratings

  • Try to get as many reviews & ratings as possible
  • Use a 2-step pop-up notification process to ask your users if they like your app or not. If they do, ask them to rate your app; if they don’t, ask their feedback
  • Ask your surroundings, family, friends and anyone you can to rate your app on its launch
  • Your app reviews & ratings start from 0 after each app update

Reviews & Ratings

  • Try to get as many reviews & ratings as possible
  • Use a 2-step pop-up notification process to ask your users if they like your app or not. If they do, ask them to rate your app; if they don’t, ask their feedback
  • Ask your surroundings, family, friends and anyone you can to rate your app on its launch
  • Encourage users to +1 your app
  • Reply to negative reviews

Updates & Releases

  • Try updating your app’s ASO monthly
  • Monitor your keywords and assets performance to optimize your app’s visibility and conversion
  • Track your competitor’s ASO to build your own strategy
  • Track app store trends to stay updated to the latest algorithm changes (check blog: apptweak.com/learn)
  • Don’t forget to optimize your “What’s New” section and write an engaging copy that includes strong keywords

Updates & Releases

  • Try updating your app’s ASO monthly
  • Monitor your keywords and assets performance to optimize your app’s visibility and conversion
  • Track your competitor’s ASO to build your own strategy
  • Track app store trends to stay updated to the latest algorithm changes

 

 

 Do you need help to Grow your Mobile App Visibility we have the expertise to optimise the Apps Store let’s talk to our expert?

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