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App Development

When an app makes sense for your brand, Widle develops the features that solve problems, make lives better (or jobs easier), and drive stronger, more meaningful connections.

When mobile apps first appeared on the scene more than a decade ago, almost no one understood their full potential. Big brands, games, and flash-in-the-pan viral apps dominated the stores. But a lot has changed since then.

Apps have enabled new digital businesses and created entire industries. Tasks that once would have required a desktop computer or a phone call have gone mobile. And by gaining prime position on users’ home screens, many brands have earned themselves an unmatched opportunity to build engagement and loyalty.

Whether you’re looking to create amazing user experiences, streamline operations, or get an edge over your competitors, Widle offers the mobile app development expertise to help you get there. Leveraging our technical talents and strategic insights, we deliver rich, human-centric experiences and spur your brand’s growth.

Ready to go mobile? Reach out to us.

Planning for Agility

Just getting something in the app store doesn’t mean it’s going to be successful. As a full-service marketing agency with roots in design and development, we’ve worked with brands both large and small across dozens of industries and on a variety of projects, and we know how to execute on the features that make an app great.

We also know that to stay competitive in today’s world, your brand needs innovate quickly. If you build every feature and permutation at once, chances are you’re going to build it too late. That’s why at Widle, time-to-market is a critical consideration on most projects.

We bring our developers into the conversation from the beginning, ensuring they understand your business requirements. This process also ensures our ideas are workable, so there are no empty promises or might-have-been moments once development gets started. And it’s just one of the many reasons why you’ll think of us as your true digital partner as opposed to just a mobile app development shop.

Building for Efficiency

We approach app development with a CTO mentality, where efficiency is the name of the game. We generally prefer to build apps in Flutter, React Native and adjust for iOS and Android, rather than reinventing different versions of the same app for multiple platforms. The goal is to simplify the process, eliminate redundancy, and reduce the cost of both development and ongoing app maintenance (always an important consideration).

Speaking of building: while development is going on, QA is already beginning. This is when we do our very best to break the beautiful app we just built, so we can eradicate bugs and make sure it works just as intended.

Even after your app is launched, the need for development isn’t over. Like any digital product, an app is (or should be) a site of constant testing, iteration, and improvement, using feedback to enable change. So testing and optimizing the experience for your customers, and the additional development that entails should be an ongoing process.

If you’re looking for an expert in mobile apps, you’ve come to the right place. But you should know that we’re more than a mobile app development company. We’re a team of talented marketers, strategists, information architects, copywriters, designers, and developers who work together to maximize your app’s business impact – and give your customers the experience they’re seeking.

How we work for Scalable Mobile Products

We cover all the bits and pieces needed to develop a top-notch, innovative mobile product, from strategy, to design and coding all the product components.

Product Strategy

Think of us like the senior product team you never thought you could afford. We’re a bunch of strategists, UX designers, coders and product managers who bring hands-on expertise based on years and years of experience in building, launching and growing mobile products. We always focus on the value for the user your product needs to create and the risks that your MVP needs to mitigate. We work lean and push for real data instead of guesses.

  • Competition research

  • User Definition & Profiling

  • Performance Infrastructure: Analytics & KPIs

  • Product Value Mapping

  • Business Modelling

UX & UI Design

We try to design products that solve specific needs for the users. That means understanding the users first and building empathy before anything else. Our UX & UI designs work closely with you to go from understanding the experiences we need to create for the users, to building the wireframes, prototyping and doing a remarkable user interface. The visible UI design is just the tip of a deep iceberg, where the real value sits.

  • Wireframing & Prototyping

  • Design explorations

  • Full UI design creation

  • Identity & App Icons

  • Graphic assets for app stores

Native App Development

To build native means to use all the capabilities of mobile devices. It means not to compromise on the experience you create for the user. And eventually means a solid foundation for scaling up and turning a mobile product into a real business. We use Swift for iOS and Java for Android, with a sheer focus on performance and clean code.

  • Agile Project planning

  • Product Architecture

  • iOS App Development

  • Product Value Mapping

  • Android App Development

  • App publishing support

  • Android TV App Development

Back-end and Web Development

Our focus to build full-stack mobile products meant hiring experienced backend and web developers to complete the rest of the product team. And that paid up a lot, as now we can have integrated teams in house, covering all the components of your product, from front-end to back-end, from design to product management. And you don’t really know what difference that makes in delivering projects in time and budget until you’ve done it.

  • API development using Node.js® or PHP


  • Full API documentation

  • Database solutions using MongoDB, MySQL or Firebase or NoSQL

  • Web components in Angular or React

  • Hosting with Heroku or Amazon Web Services or Google Cloud

Product Testing & QA

You know that saying: if you haven’t found any bugs in your code, you haven’t looked enough. Anyone who’s got a bit of experience with software development knows that bugs are part of the code and testing & debugging are part of the development process. On all the projects we start, we allocate a fair amount of testing resources, to make sure the delivered products are solid. From the first builds to the product release, our testing team makes sure that bugs are discovered, errors are spotted and the entire product works as planned.

  • Manual & Automated Testing

  • Crash Analytics

  • Usability testing

  • De-bugging and Error correction

  • Ongoing Assistance

Ready to build that product?

We’re a one-stop shop for mobile apps design and development. Tell us about your idea. We’ll come up with a plan to make it a real product.