Amazon is steadily expanding its lead in e-commerce. More and more manufacturers and sellers offer their products via Amazon to benefit from this vast sales potential. The rising competition forces Amazon salespeople to engage more intensively with Amazon and its opportunities as a marketing channel.
We help sellers and vendors develop an Amazon marketing strategy. In this comprehensive overview, we describe the many different ways to conduct online marketing with Amazon and discuss the differences in marketing between sellers and vendors.
There are three general categories for marketing methods with Amazon:
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